Transforming Corporate Loyalty Through Curated Travel Experiences

Problem:
A tech company’s annual reward programme had grown stale. For years, top performers were offered standard resort stays that felt impersonal and generic. The client needed a fresh approach that would re-energise the programme and strengthen loyalty.
Solution:
Group Tour Shop designed a bespoke itinerary of curated cultural experiences across Eastern Europe. Instead of cookie-cutter resort packages, the trip blended leisure with cultural immersion, while ensuring seamless logistics, comfort, and personalised touches.
Outcome:
This shift not only delivered a once-in-a-lifetime experience for participants but also positioned the client as an employer that truly values its employees. Group Tour Shop demonstrated its expertise beyond leisure travel, targeting their corporate client persona.
Tour Operator Client
What sets Group Tour Shop apart is their established network of vetted suppliers. They took care of everything—from securing the best accommodations to coordinating additional add-on experiences and transportation. This seamless support gave us the confidence to focus on growing our business while they handled all the operational details.