Who We Are: Building Group Tours for 20 Years

Leticia lives and breathes for travel, making her the perfect person to head up our Product team. Born in Northern Spain, Letitia became involved in the tourism industry from a young age. After obtaining a Tourism and Business degree, she moved to the UK and completed her postgraduate studies in Tourism Marketing. Letiticia has been designing, selling, and operating holiday packages for 20 years across 5 continents. At Group Tour Shop, Leticia has created and implemented innovative product solutions that have grown the company into what it is today.

Born and raised in Southern Italy, Imma is a Mediterranean girl at heart but has always felt a strong desire to to travel the world and expand her cultural horizons. After completing her studies in Finance and International Communications, Imma spent ten years travelling all over Europe. The knowledge gained from this exploration and her research has led Imma to create some of Group Tour Shop’s most beloved optional excursions. These authentic local excursions and activities have garnered praise from both Tour Leaders and clients.

Madhushika, also known as Madhu, hails from Sri Lanka. Madhu obtained a Chartered Institute of Marketing (CIM) qualification and a Master’s degree from the University of Wales. After her studies, Madhu went on to work at three different Destination Management Companies in Sri Lanka. Madhu brings her unique expertise to Group Tour Shop with over 10 years of experience in managing sales, operations and product teams. Madhu treasures creating memorable experiences for our clients and providing them with the opportunity to connect with diverse people and cultures.

A Parisian by birth but global citizen by nature, Helena heads up our Tour Planning department. With a degree in Business Unit Management and Customer Satisfaction and a background in leading tours, Helena is social and empathetic which allows her to effortlessly deliver excellent customer service. Helena considers it a great privilege to communicate with Group Tour Shop clients on a daily basis. She treats her clients as a part of the team, working together to create a supportive environment in which our respective businesses can thrive.

Serena, our Tour Planner Supervisor, hails from Italy where she obtained a degree in Tourism Management and Economics. Now, she lives in the UK where she has been working in the travel industry for over 7 years. With her multilingual abilities, strong customer service skills, expert organisation and attention to deal, Serena’s personalised, hands-on approach lets our clients know that they are in good hands. Serena believes that her and Group Tour Shop’s clients have the same shared goal; to create the perfect tour for their passengers.

As an accomplished professional with expertise in tour management, strategic planning and decision-making, Vlad is the Tour Planner that our clients love to work with. After obtaining a sociology degree from the National Pedagogical Dragomanov University, Vlad went on to achieve a Master’s in Business Administration from Wisconsin International University. In 2016, he started his own company, leading tours around his hometown of Kyiv, Ukraine. This exceptional, hands-on experience has equipped Vlad with the ability to understand the needs of clients, travellers and business partners alike.

Liudmyla is a passionate Tour Planner who began her tourism career in Kyiv, Ukraine where she graduated from Kyiv Pedagogical University and the Kyiv University of Translators. She went on to become an accredited tour guide. Her experience in guiding tours has made her an expert communicator and has equipped her with the skills to remain focused on the task at hand while under pressure. Liudmyla finds great satisfaction in happy clients who get to help travellers achieve their bucket-list dreams and make lifelong memories on our tours.

Klemen is from Ljubljana, Slovenia where he obtained a degree in Japanese and Chinese Studies. He went on to study Japanese in Fukuoka, Japan and Chinese in Xi’an, China. Today, Klemen speaks 6 languages and is learning his 7th! Klemen is able to work closely with Japanese and Asian markets to promote European tourism. Similarly, he is able to work closely with Japanese clients to bring European travellers to Japan. This unique understanding of both Asian and European cultures positions him as an invaluable Sales and Procurement Manager.

As Group Tour Shop’s Strategic Delivery Manager, Valeria makes sure that everything runs smoothly across departments. With her years of experience in project management, Valeria has honed her skills of designing effective processes to ensure maximum efficiency and continuous improvement across the organisation. In her time at Group Tour Shop, Valeria has developed effective processes for quoting and budget control, customer reviews and internal workflow processes amongst teams. Her goal for the future is to consistently drive seamless, continuous transformation within the company while focusing on enhancing process efficiency.

With a demonstrated history working in the travel industry, Kurt brings his expertise as a Market and Sales Manager to our clients. Travel is as important in Kurt’s personal life as it is in his professional life. Never one to turn down an adventure, Kurt packed up his life at 23 and moved from the United Kingdom to Bucharest, Romania. Kurt is an expert communicator, negotiator and problem solver. He prides himself on fostering excellent customer relationships and loves that Group Tour Shop values client relationships so greatly.

Before moving to London, Magdalena spent most of her life in Bulgaria, where she built a successful career as a tour guide, tour leader, and travel coordinator. Travel and languages have always been her greatest passions. Throughout her extensive career in the travel industry, Magdalena has explored every continent except Antarctica. Magdalena takes great joy in discovering new destinations and sharing her passion and curiosity with like-minded people, both colleagues and clients. Magdalena brings incredible knowledge and experience to Group Travel Shop’s dynamic Product Team.

Hakim Ajraibi brings a wealth of experience across two industries and two countries: Morocco and France. After beginning his career in banking, Hakim transitioned into the luxury hospitality industry in France. Here. he progressed from Chef de Rang to Manager of a Michelin-starred restaurant. Hakim has a keen ability to anticipate customer needs, deliver exceptional service, and strategically lead teams in high-end, fast-paced environments. At Group Tour Shop, Hakim excels in providing personalised service, building client relationships, and contributing to the company’s success in a multicultural setting.

Born in Worcester, South Africa, Charlize brings a passion for travel and keen attention to detail to their role as a Quote Administrator. Charlize specializes in building and preparing detailed tour packages for operators. Charlize is determined, detail-oriented, and a reliable team player. They take pride in ensuring every single itinerary is accurate, efficient, and designed to deliver an exceptional travel experience. Passionate about creating unforgettable and seamless journeys, Charlize enjoys collaborating with colleagues to bring each tour to life from planning to execution.